Try On Hauler Magazine is a fashion and lifestyle media brand built around try-on hauls, style inspiration and creator-driven content. The goal is to connect the energy of social platforms with a more curated, magazine-like digital experience where fans can discover outfits, products and stories in one place. When we joined the project, the idea was clear but the digital ecosystem was still at the very beginning.

We designed and launched the first version of the web & mobile platform together with a visual identity and content structure that can scale over time. The current release focuses on hero stories, editorials and video features, while creating a strong foundation for future phases – e-commerce integrations, membership options and deeper creator collaborations. The project is still actively in progress and there is a lot more work planned on UX, content, monetisation and growth channels, but a solid base is now live for testing and iteration.

As this is an early-stage media project, our focus in the first phase was not only on visual quality but also on setting up a clean technical base for future growth. We tested page-load performance, video embeds and navigation paths on mobile devices where most of the audience discovers the brand, and connected analytics to track how visitors move between website content and social channels.

The current version is intentionally lean – it gives the team a professional, on-brand hub to send traffic from YouTube and Instagram while we collect data and feedback. The plan is to continuously refine design, add new sections and scale digital marketing efforts as the community grows, using this initial release as a strong starting point rather than a final destination.