TRACE.DIRECT is a forensic AI platform built to help scam victims and investigators trace stolen funds and generate court-ready evidence. The challenge was to turn an extremely technical product – on-chain analysis, risk scoring, trace paths – into a clear, guided experience for non-technical users who are under stress and time pressure after fraud.
We designed and developed the web and mobile-facing flows around two key actions: running an instant trace and starting a free pre-scan. The interface walks users through a step-by-step wizard, explaining what data is needed, what the AI will do with it and what type of report they will receive at the end. Marketing content and product UI are aligned, so the promise in the hero – turning hidden fraud into actionable evidence – is reflected in every screen.
- Conversion-focused landing structure with dual CTAs: “Run Instant Trace” and “Start Free Pre-Scan”.
- Guided flows that translate complex forensic AI processes into simple, human language and clear next steps.
- Consistent visual system across web and mobile that supports future product features without redesign.
