STATOR is a technical retail store offering a wide range of tools, machines, household appliances and equipment for both professionals and homeowners. With hundreds of SKUs and regular promotions, their website needed to work as a digital showroom that is easy to browse and fast to understand, even for visitors who are not familiar with technical terminology.

We redesigned the website with a clear category structure and a strong visual hierarchy: power tools, hand tools, garden equipment, household appliances and seasonal offers. Product tiles and banners were rebuilt with consistent graphic design, typography and colours that match the in-store branding. The layout emphasises key benefits – product variety, availability and support – while guiding visitors towards calling the store, sending an inquiry or visiting the physical location.

Because STATOR’s audience frequently browses from mobile while comparing products or checking availability, the website was tested extensively on smartphones and tablets. We optimised page load times, ensured that product categories remain easy to scroll and that contact options are always one tap away. Graphic elements were compressed without losing quality to keep promo banners sharp but lightweight.

The result is a modern technical retail website that mirrors the in-store experience online. Visitors can quickly find the type of product they need, see current offers and contact the store, while STATOR benefits from a stronger brand presence and a more efficient digital channel for driving sales and enquiries.