Electron is a manufacturer of electric furnaces, sterilizers and laboratory equipment with nearly four decades of experience in precise thermal processing. Their products are used across medicine, dentistry, metallurgy, cement, glass and research laboratories, where reliability, safety and repeatable performance are critical. The previous website did not clearly communicate the full product range or how their solutions fit into different industries and applications.

The new website positions Electron as a specialist partner for demanding heat treatment and lab environments. We organised the information architecture around product families – ceramic equipment, laboratory equipment, dental technology, heat treatment furnaces, melting and enameling furnaces, glass furnaces, dryers, sterilizers and special equipment for cement plants and refrigeration chambers. Each segment leads visitors from high-level benefits down to detailed specifications and direct contact options, making it easier for engineers, purchasing teams and lab managers to evaluate the right solution for their process.

Because Electron serves clients from different countries and technical backgrounds, we tested the website on various devices, browsers and connection speeds. Priority was given to fast page loads despite heavy imagery, readable typography for long specification lists and intuitive navigation between product categories. Contact forms, email links and phone links were validated to ensure that potential partners can reach the sales team without friction.

The result is a digital presence that reflects Electron’s real capabilities: a broad, highly specialised product portfolio and decades of engineering expertise. Prospects now gain a clear understanding of the company’s strengths before the first call, and the website serves as a central reference point during the entire evaluation and purchasing process for heat treatment and laboratory equipment.