DOCTOR SEA (Doktor More) is a marine-based supplement brand that uses the power of the ocean – shellfish, shark cartilage and rays – to create clean, high-quality products focused on joint, bone and immune support. The goal of the new digital ecosystem was to bring that story to life online and position the brand as a science-backed, premium alternative to generic supplements.

We designed a dark, atmospheric interface that reflects the depth and strength of the sea while keeping the product information clear and easy to navigate. The web and mobile experience leads users from brand story to specific health benefits, then to detailed product pages with ingredients, usage, certifications and safety notes. Graphic design and packaging visuals were aligned with the digital look, and the site was prepared for future performance campaigns and international expansion.

For a supplement brand, trust and clarity are critical. We tested the DOCTOR SEA experience on desktop, tablet and mobile to ensure fast loading, readable typography and intuitive navigation between education content and product pages. Special attention was given to how ingredients, dosage and safety information display on smaller screens, where most users first research health products.

The new digital presence positions DOCTOR SEA as a premium, research-oriented brand rather than just another supplement label. Customers understand the source of each product, how it supports the body and why the brand avoids gluten, preservatives and unnecessary additives – which leads to higher engagement, more qualified inquiries and stronger loyalty over time.