Custom Meal is a fast-casual concept built around made-to-order burgers, wraps and tortillas, where every guest can build a meal that fits their taste and lifestyle. Before the redesign, most orders were handled over the phone or through basic social media messaging, which made it difficult to clearly present the full menu, upsell sides and drinks, or track demand by product.

Our goal was to create a web & mobile experience that feels as simple as ordering at the counter. We designed a clean, photography-driven interface that highlights signature combinations while still supporting fully customizable orders. The structure guides users from hero section to menu, build-your -own flow and checkout, minimizing friction and making it easy to re-order their favourites from any device.

Because food ordering is highly time-sensitive, we focused on performance and stability. The platform was tested on different browsers, screen sizes and network conditions to ensure that menu images load quickly, configuration steps respond instantly and cart updates never break the flow, even on older devices.

With the new experience, Custom Meal can clearly communicate their value proposition and capture more direct digital orders instead of relying only on third-party apps or manual communication. The ordering journey is now structured, trackable and ready to support future integrations like loyalty, promo codes and personalised recommendations.